The Magic Tick: A Guide On How To Get Verified

We’re all familiar with the magic of social media’s little blue tick. It means the account in question has been approved by the powers that be, as an authentic profile of the rich and famous, or at least, the moderately well known.

Beyond social proof and bragging rights, verified accounts also give you access to exclusive features not available to your average Joe and Sally. Think linking to articles in Instagram stories, which is currently only on offer to verified accounts.

On a number of platforms, verified accounts also appear at the top of a search, which is a big plus for discovery purposes.

So if you’re too legit to quit, here’s how to get verified.

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Facebook

Facebook offers two types of verification – a blue tick for public figures, popular brands, celebrities, sports personals, media channels, journalists, entertainment and government authorities and a grey tick, for local businesses, companies and organisations.   

If you’re hankering for a grey tick, the process is pretty simple. First of all, make sure you’re an admin on the page. You’ll also need to make sure your page has a cover photo and profile picture. Links to the official website and plenty of information in the ‘About’ section plus a link to the Facebook page from the website all help.

Once you’ve done all of that -follow these simple steps:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

Getting a blue badge is a little tricker, as it isn’t possible to request or to purchase one. Usually, these are issued by Facebook themselves, but there a few things you can do to help.

Firstly, make sure everything looks authentic. Choose a high quality profile picture and cover photos, and complete the ‘About’ section thoroughly. Be sure to link to your official website, and include a link to the Facebook page on your website as well. Build up your following, post regularly and use other social channels.

Twitter

Getting verified on Twitter is much easier than Facebook – all you need to do is submit this form. Before completing the form, there are few things you need:

  1. A verified phone number
  2. A confirmed email address – for a business, this needs to be an email associated with the business
  3. A bio
  4. A profile photo
  5. A header photo
  6. A birthday (for people only)
  7. A website
  8. Tweets set to public

Twitter also recommend if the account is for a person, the name reflects their real or stage name. Likewise, for businesses or organisations. They also suggest your profile picture and header image reflect the person or the brand and the bio specifies expertise or services.

Instagram

Being owned by Facebook and all, Instagram’s approach to verification badges is almost identical. While you can’t request, linking to Instagram from all your other social channels and your website helps, and so does  strong follower base. Post regularly, use the bio and make sure you’ve got a profile picture.

Spotify

Getting verified on Spotify is by far the simplest (you don’t even need 250 followers anymore!) and it all takes place through Spotify for Artists. Once you’ve completed this form, Spotify will go through the process of approving you. Once they’ve signed off, you’ll have access to a bunch of cool new features and a little blue tick will appear next to your name. Easy!

BLSTR Group.