Facebook Ad Specs.

Facebook Image Ads


Standard news-feed ads: 1,200 by 628 pixels

Carousel ads (3-6 images): 600 by 600 pixels

Event response & page like ads: 1,200 by 444 pixels

File details:

JPG or PNG format

20% text rule applies


If Bolster is not creating the copy, please provide advertising captions using our guidelines.

Facebook Video Ads

Recommended aspect ratio:

1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen

(No pillarboxing or letterboxing)

File details:

File size: up to 1.75GB max.

Compression: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Frames: 30fps max

Format: MP4 container ideally with leading mov atom, no edit lists.

Audio: Stereo AAC audio compression, 128kbps + is preferred

Bitrate: no limit to bitrate file if you’re using two pass encoding as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

Length: 45 minutes max (would suggest 10 sec – 2 mins, with branding present from early in the video)

Facebook Canvas Ad Components

Header with logo:

882 pixels max width. 66 pixels max height. Transparent PNG.

Full screen image:

1,080 max width. 1,920 max height. PNG or JPGUp to 20 photos, can be set to tilt to pan.

Buttons for offsite clicks:

48 pixels height with 48 pixels of padding above/below. 30 characters max.

Image carousel:

1,080 pixels max width. 1,920 max. height. PNG or JPG10 images per carousel.


Min resolution of 720pPortait orientation. Max run time 2 minutesMP4 or MOV.

Product set:

Up to 40 products, feeding from your website