Facebook Ad Specs.

Video

  • Video ratio: 4:5 (1080 x 1350 px)
  • Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
  • Video file size: 4GB max.
  • Video thumbnail images that consist of more than 20% text may experience reduced delivery.

File Details

  • 15 seconds max (ideal).
  • 4:5 video ratio
  • H.264 compression
  • square pixels
  • fixed frame rate
  • progressive scan
  • stereo AAC audio compression at 128+ kbps

Image

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Recommended resolution: Upload the highest-resolution image available.
  • Images that consist of more than 20% text may experience reduced delivery.