Instagram Ad Specs.
Instagram Ads
Dimensions:
Min 640 pixels, Max 1,936 pixels
(Square images preferred)
File details:
JPG, PNG or MP4 (4-15 seconds) Max file size 10MB
The Rules:
20% text rule applies
No letterboxing on video ads
Bolster’s insider tips:
Images with less text respond better
‘Instagrammy’ images look more native on news-feeds (e.g. unique focal point, emotive, beautiful colouring)