Instagram Ad Specs.
Instagram Stories Ad Specs
Video
Upload the highest resolution source video available without letter or pillar boxing (No black bars).
- Video ratios: 1.91 to 9:16
- For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below video.
- File Size: 4GB Max
- Length: 1 – 15 seconds
- Aspect ratio tolerance: 1%
- Minimum video width in pixels: 600
- Minimum video height in pixels: 600
- Minimum video ratio: 9:16
- Maximum video ratio: 1.91:1
- Maximum video duration in seconds: 15
File Details
- H.264 compression
- square pixels
- fixed frame rate
- progressive scan
- stereo AAC audio compression at 128kbps+
Video - Feed
- Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
- Video file size: 4 GB max.
- Video captions: Optional.
- Video length: 1 to 60 seconds.
File Details
- Minimum video width in pixels : 600
- Aspect ratio tolerance : 1%
- Lower Minimum Width in Pixels : 600
- Minimum video ratio : 4:5
- Maximum video ratio : 1.91:1
Image
- Image ratio: 9:16 to 16:9
- Minimum image width in pixels : 600
- Minimum image height in pixels : 600
- File type: jpg or png
- Aspect ratio tolerance : 3%
Carousel
- Recommended ratio: 1:1
- Recommended resolution: at least 1080 × 1080px