Instagram Ad Specs.

Instagram Stories Ad Specs

Video

Upload the highest resolution source video available without letter or pillar boxing (No black bars).

  • Video ratios: 1.91 to 9:16
  • For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below video.
  • File Size: 4GB Max
  • Length: 1 – 15 seconds
  • Aspect ratio tolerance: 1%

 

  • Minimum video width in pixels: 600
  • Minimum video height in pixels: 600
  • Minimum video ratio: 9:16
  • Maximum video ratio: 1.91:1
  • Maximum video duration in seconds: 15

File Details

  • H.264 compression
  • square pixels
  • fixed frame rate
  • progressive scan
  • stereo AAC audio compression at 128kbps+

Video - Feed

  • Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
  • Video file size: 4 GB max.
  • Video captions: Optional.
  • Video length: 1 to 60 seconds.

File Details

  • Minimum video width in pixels : 600
  • Aspect ratio tolerance : 1%
  • Lower Minimum Width in Pixels : 600
  • Minimum video ratio : 4:5
  • Maximum video ratio : 1.91:1

Image

  • Image ratio: 9:16 to 16:9
  • Minimum image width in pixels : 600
  • Minimum image height in pixels : 600
  • File type: jpg or png
  • Aspect ratio tolerance : 3%

Carousel

  • Recommended ratio: 1:1
  • Recommended resolution: at least 1080 × 1080px