Instagram Ad Specs.

Instagram Ads


Min 640 pixels, Max 1,936 pixels

(Square images preferred)

File details:

JPG, PNG or MP4 (4-15 seconds) Max file size 10MB

The Rules:

20% text rule applies
No letterboxing on video ads

Bolster’s insider tips:

Images with less text respond better

‘Instagrammy’ images look more native on news-feeds (e.g. unique focal point, emotive, beautiful colouring)