We’d like to introduce you (if you’re not already familiar) to Linktree.

It’s a free tool dedicated to optimising your Instagram traffic by allowing you to get the most out of your singular bio link.

It was built by a couple of our wonderful team members here at Bolster: Alex Zaccaria, Nicky Humphreys and Mike Bywaters.

In the ten months since it’s launch, Linktree has seen 340k unique visitors who have clicked 113k unique links across over 4000 active users.


It has been well received by the Instagram community, being used by the likes of Alicia Keys, The Grammys, Red Bull Music Academy, What’s On Melb and Splendour In The Grass (to name a few).


It’s also received honourable mentions on We Are Social Media and Digital Trends and was featured prominently on Product Hunt.

Basically, you sign up and receive one bio link to house all the content that you want to drive your followers to, whether that be merchandise, new releases, upcoming gigs, news pieces and everything in between.

We can create personalised skins to tailor you Linktree to your brand, or you can choose from nine pre-existing themes.

We can also track more data about your audience once they land on Linktree, allowing our digital team to then remarket to users based on what content they engage with.

Let your content live longer than the feed.

BLSTR Group.