Legendary Australian bootmaker Blundstone was celebrating its 150th year in 2020. To help commemorate that milestone, Bolster was tasked with communicating the history and heritage of the brand across several mediums including social, print and web.
We revitalised a deep archive of materials owned by Blundstone by travelling to a remote farmhouse in Tasmania and capturing rich videography and photography of the items.
We combined this with archival footage and written longform to deliver an audio-visual history Blundstone. We then delivered a digital media campaign that activated across Blundstone socials.
352% pageview increase to site