Beyond The Valley

Leveraging FOMO to establish a New Year’s Eve staple


We’ve been working with Untitled group since Beyond The Valley’s inception, helping the team cement the festival as a go-to offering during the NYE period.

Leveraging FOMO to establish a New Year's Eve staple

Each year we’ve brought the campaign timeline further forward, promoting the experience as the core selling point prior to lineup announce.

Beyond The Valley 2019 is officially sold out!

In 2019, our digital marketing campaign helped BTV set the record for pre-sale registrations on Audience Republic.

The festival sold out as soon as it went on sale.

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Bolster is located on the traditional lands of the Wurundjeri/Woiwurrung people of the Kulin Nation. We pay our respects to their Elders, past, present and emerging.

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Bolster is a proudly inclusive organisation and an ally of LGBTIQ+ community and the movement toward equality.