Making a moment out of 
1-million subs

For chart-topping sensation Tones and I, we worked closely with the YouTube team and photographer Giulia McGauran to create an immersive stage backstage experience at Laneway Festival.

Knowing Tones would reach the 1-million milestone during her Laneway Festival 2020 tour, we engaged Giulia to recreate her cover image for Tones’ ‘The Kids Are Coming’ single in Tones’ green room backstage at the festival. Tones posted the moment to her socials, generating heaps of positive sentiment, well wishes, and 25,000+ likes.

For Marion’s Kitchen (aka author, presenter and MasterChef favourite Marion Grasby) we worked with husband Tim on a surprise plaque presentation from her fan favourite mother Mama Noi and a special Google Hangouts call with her production team in Bangkok. Posted to Marion’s main YouTube channel, the video has since garnered 53,000-plus views.

For Australia’s favourite maths teacher Eddie Woo, we reached out to fans, colleagues, subscribers and fellow creators from around the world for a special tribute video. Shared on Eddie’s channel, it’s had more than 187,000 views and 22,000 thumbs ups.